Positioning Strategy

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/9e/bc/61/9ebc6148-014d-0f3c-a63e-f7a1bc259114/mza_6041271687234915707.jpg/600x600bb.jpg

The Augmented PMM: AI in Action

Matthieu Silbermann

12 episodes

6 days ago

Unlock the power of A.I. for Product Marketing! Welcome to "The Augmented P.M.M.: A.I. in Action," your essential minicast exploring how Artificial Intelligence is revolutionizing Product Marketing Management. In short, actionable episodes, we dive into key P.M.M. activities – like market research, competitive analysis, content creation, and sales enablement – and reveal practical ways you can leverage A.I. right now to boost your efficiency, sharpen your analysis, and increase your impact. Designed for busy professionals seeking to navigate the future of P.M.M., these insights come from years

Marketing

Business

RSS

All content for The Augmented PMM: AI in Action is the property of Matthieu Silbermann and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43660347/43660347-1747122736695-a7ce2f24aa254.jpg

Positioning Strategy

The Augmented PMM: AI in Action

2 minutes 52 seconds

6 months ago

Positioning Strategy

AI for Positioning Strategy : Discover how AI is transforming Product Marketing Management. This episode explores how AI assists in defining a positioning strategy by analyzing market perception, online reviews, and industry reports. Learn how Large Language Models efficiently create comparison tables, saving time and ensuring consistency. NotebookLM is used with analyst reports from firms like Forrester, Gartner, and IDC for in-depth analysis. Gemini and ChatGPT refine initial tables into competitive battlecards, objection handling guides, and compelling feature tables, saving two to three hours weekly.