Brand Power: How Advisors Attract More Referrals & the Right Clients with Tina Robertson, Pure Bold

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The Authentic Advisor

Mindshop

65 episodes

4 days ago

‘The Authentic Advisor’ interviews are packed with practical ideas, insights, and frank observations on what works (and what does not) when delivering high performance business advisory. Mindshop’s Managing Director, James Mason interviews senior independent and professional service firm business advisors from across the world. Exploring important advisory topics from creating leverage and building capability to marketing advisory services and how to be the best problem solver in the room, this podcast series is a ‘must listen’ for those who want to set themselves apart in a cluttered market.

Entrepreneurship

Business

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All content for The Authentic Advisor is the property of Mindshop and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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Brand Power: How Advisors Attract More Referrals & the Right Clients with Tina Robertson, Pure Bold

The Authentic Advisor

30 minutes 2 seconds

1 month ago

Brand Power: How Advisors Attract More Referrals & the Right Clients with Tina Robertson, Pure Bold

Unpacking the pivotal role of branding in helping business advisors attract the right clients and referrals, Tina Robertson joins James Mason to discuss how a well-defined brand builds trust and credibility in a crowded market.

They explore how business advisors and professional service firms can align brand messaging with market positioning, outlining a strategic approach to brand development, and sharing practical actions advisors can take to strengthen their brand presence.

Key themes of storytelling, authenticity, and consistent communication weave through the conversation, underscoring how familiarity and trust drive long-term success.

Takeaways

Branding is a trust multiplier for advisors.
Clarity and consistency in messaging are crucial.
Investing in brand awareness is essential for success.
Storytelling enhances brand differentiation.
Audit your online presence regularly.
Align brand messaging with market positioning.
Visibility creates familiarity, which breeds trust.
Strong brands lower acquisition costs and increase pricing power.

Chapters

00:00 The Power of Branding in Business Advisory

03:04 Understanding Personal Branding and Trust

06:04 Brand as a Trust Multiplier

08:51 Strategic Branding Process

11:55 Aligning Brand Messaging with Market Needs

14:49 Authenticity and Clarity in Branding

17:58 Building Emotional Connections through Storytelling

21:04 The Importance of Brand Reach

24:01 Practical Steps for Branding Success