You've got all your story talking points captured, and now it's time to use them. There are some very quick wins that you can get out of this brand script that you can use straight away, and there are some more advanced things that you can do with these talking points now that you've got them to really help to transform the whole of your sales and marketing communications In this last episode of our build-your-own-story sprints, we finish up our deep dive into storytelling. Today, we'll see ...
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You've got all your story talking points captured, and now it's time to use them. There are some very quick wins that you can get out of this brand script that you can use straight away, and there are some more advanced things that you can do with these talking points now that you've got them to really help to transform the whole of your sales and marketing communications In this last episode of our build-your-own-story sprints, we finish up our deep dive into storytelling. Today, we'll see ...
30. Storytelling special - make your sales and marketing work
The Authentic Marketing Podcast
22 minutes
2 years ago
30. Storytelling special - make your sales and marketing work
So many startup founders and small business owners have problems connecting with their audience. For most of us, when we start a business, marketing isn’t our main career. That’s why story is so powerful. It gives a simple method to clearly convey the way in which we solve a problem for our customers. In our 30th special edition episode, Simon Harvey is joined by Alister Grigg, CEO of Fastman, to discuss the power of storytelling in marketing. He shares his success story of using story...
The Authentic Marketing Podcast
You've got all your story talking points captured, and now it's time to use them. There are some very quick wins that you can get out of this brand script that you can use straight away, and there are some more advanced things that you can do with these talking points now that you've got them to really help to transform the whole of your sales and marketing communications In this last episode of our build-your-own-story sprints, we finish up our deep dive into storytelling. Today, we'll see ...
