You've got all your story talking points captured, and now it's time to use them. There are some very quick wins that you can get out of this brand script that you can use straight away, and there are some more advanced things that you can do with these talking points now that you've got them to really help to transform the whole of your sales and marketing communications In this last episode of our build-your-own-story sprints, we finish up our deep dive into storytelling. Today, we'll see ...
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You've got all your story talking points captured, and now it's time to use them. There are some very quick wins that you can get out of this brand script that you can use straight away, and there are some more advanced things that you can do with these talking points now that you've got them to really help to transform the whole of your sales and marketing communications In this last episode of our build-your-own-story sprints, we finish up our deep dive into storytelling. Today, we'll see ...
40. A guide for Startups. How do I explain what I do on my website?
The Authentic Marketing Podcast
22 minutes
1 year ago
40. A guide for Startups. How do I explain what I do on my website?
The first place anyone goes when they want to know more about your business is your website. They want to know how you help them and what you do. With the average attention span of most visitors lasting only a few seconds, many people leave confused or unsure what problem you solve. That’s valuable opportunities lost, and advertising spend wasted. In today’s episode, we will explain my formula that lets visitors quickly understand what you do and inspires them to interact with y...
The Authentic Marketing Podcast
You've got all your story talking points captured, and now it's time to use them. There are some very quick wins that you can get out of this brand script that you can use straight away, and there are some more advanced things that you can do with these talking points now that you've got them to really help to transform the whole of your sales and marketing communications In this last episode of our build-your-own-story sprints, we finish up our deep dive into storytelling. Today, we'll see ...
