You've got all your story talking points captured, and now it's time to use them. There are some very quick wins that you can get out of this brand script that you can use straight away, and there are some more advanced things that you can do with these talking points now that you've got them to really help to transform the whole of your sales and marketing communications In this last episode of our build-your-own-story sprints, we finish up our deep dive into storytelling. Today, we'll see ...
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You've got all your story talking points captured, and now it's time to use them. There are some very quick wins that you can get out of this brand script that you can use straight away, and there are some more advanced things that you can do with these talking points now that you've got them to really help to transform the whole of your sales and marketing communications In this last episode of our build-your-own-story sprints, we finish up our deep dive into storytelling. Today, we'll see ...
46. My brand story in 15 minutes a day. Part 4 - The Plan
The Authentic Marketing Podcast
15 minutes
1 year ago
46. My brand story in 15 minutes a day. Part 4 - The Plan
How to step forward and tell your customers that they need to do something. Heroes in any journey are often afraid to act. They never do something until there's some pressure and some need to actually do something. In this episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber talk about the call to action within marketing and sales conversations. It's the thing that tells customers they need to actually move forward because otherwise, you're not going to be ...
The Authentic Marketing Podcast
You've got all your story talking points captured, and now it's time to use them. There are some very quick wins that you can get out of this brand script that you can use straight away, and there are some more advanced things that you can do with these talking points now that you've got them to really help to transform the whole of your sales and marketing communications In this last episode of our build-your-own-story sprints, we finish up our deep dive into storytelling. Today, we'll see ...
