The Auto Ethnographer is a journey into the world’s cultures as told through the lived experiences of people who have crossed borders, navigated unfamiliar norms, and built careers in places far from home. Hosted by global executive and cultural storyteller John Jörn Stech, the show blends personal narrative, cross‑cultural insight, and thoughtful conversation to illuminate how humans adapt, thrive, and sometimes stumble when cultures meet.
John brings a rare perspective: over thirty years working for Mercedes‑Benz, Chrysler Corp (now Stellantis), Volvo Cars, and VinFast, across five continents. His career has taken him from the United States to Germany, Egypt, Russia, Vietnam, and now Thailand -each move reshaping how he understands identity, communication, leadership, and belonging.
While the podcast’s origins were rooted in the global automotive world, its lens has widened. Today, The Auto Ethnographer explores culture first—with guests from business, the arts, education, mobility, technology, and beyond. Automotive voices will still appear, but now as part of a broader tapestry of international experience rather than the sole focus.
What You’ll Hear
- Conversations with expats, repats, and locals who bridge cultures in their work and daily lives
- Stories of adaptation, misunderstanding, humor, and growth
- Insights into how cultural norms shape communication, leadership, trust, and collaboration
- Reflections on identity, belonging, and the emotional realities of living abroad
- Occasional deep dives into the automotive world—through a cultural, not technical, lens
Why “Auto Ethnography”?
Drawing inspiration from the academic method of autoethnography, the show uses personal experience as a window into broader cultural truths. John and his guests explore how assumptions, traditions, values, and emotions shape human behavior, and how those forces play out in workplaces, communities, and cross‑border relationships.
Who This Podcast Is For
The Auto Ethnographer is for anyone fascinated by:
- Global cultures and how people navigate them
- International careers and cross‑cultural leadership
- The human side of globalization
- Stories that reveal how culture shapes success, conflict, and connection
Whether you’re a seasoned global professional, a newcomer preparing for your first international assignment, or simply someone who loves learning how people live and work around the world, this podcast offers insight, empathy, and a few laughs along the way.
About John
Throughout his career, John has worked with thousands of people from dozens of cultures, leading teams, launching brands, and building bridges across borders. His life has been a continuous experiment in cultural adaptation, one he now shares with listeners through candid storytelling and thoughtful dialogue.
The Auto Ethnographer brings those experiences to you: one culture, one conversation, one story at a time.
All content for The Auto Ethnographer with John Stech is the property of John Stech and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Auto Ethnographer is a journey into the world’s cultures as told through the lived experiences of people who have crossed borders, navigated unfamiliar norms, and built careers in places far from home. Hosted by global executive and cultural storyteller John Jörn Stech, the show blends personal narrative, cross‑cultural insight, and thoughtful conversation to illuminate how humans adapt, thrive, and sometimes stumble when cultures meet.
John brings a rare perspective: over thirty years working for Mercedes‑Benz, Chrysler Corp (now Stellantis), Volvo Cars, and VinFast, across five continents. His career has taken him from the United States to Germany, Egypt, Russia, Vietnam, and now Thailand -each move reshaping how he understands identity, communication, leadership, and belonging.
While the podcast’s origins were rooted in the global automotive world, its lens has widened. Today, The Auto Ethnographer explores culture first—with guests from business, the arts, education, mobility, technology, and beyond. Automotive voices will still appear, but now as part of a broader tapestry of international experience rather than the sole focus.
What You’ll Hear
- Conversations with expats, repats, and locals who bridge cultures in their work and daily lives
- Stories of adaptation, misunderstanding, humor, and growth
- Insights into how cultural norms shape communication, leadership, trust, and collaboration
- Reflections on identity, belonging, and the emotional realities of living abroad
- Occasional deep dives into the automotive world—through a cultural, not technical, lens
Why “Auto Ethnography”?
Drawing inspiration from the academic method of autoethnography, the show uses personal experience as a window into broader cultural truths. John and his guests explore how assumptions, traditions, values, and emotions shape human behavior, and how those forces play out in workplaces, communities, and cross‑border relationships.
Who This Podcast Is For
The Auto Ethnographer is for anyone fascinated by:
- Global cultures and how people navigate them
- International careers and cross‑cultural leadership
- The human side of globalization
- Stories that reveal how culture shapes success, conflict, and connection
Whether you’re a seasoned global professional, a newcomer preparing for your first international assignment, or simply someone who loves learning how people live and work around the world, this podcast offers insight, empathy, and a few laughs along the way.
About John
Throughout his career, John has worked with thousands of people from dozens of cultures, leading teams, launching brands, and building bridges across borders. His life has been a continuous experiment in cultural adaptation, one he now shares with listeners through candid storytelling and thoughtful dialogue.
The Auto Ethnographer brings those experiences to you: one culture, one conversation, one story at a time.
EP 31: Grace Mou explains PopMart's Labubu craze as part of China's brand innovation
The Auto Ethnographer with John Stech
30 minutes
3 months ago
EP 31: Grace Mou explains PopMart's Labubu craze as part of China's brand innovation
In Part 2 of a 4-part series, Grace Mou, Chinese trend forecaster and brand strategist, explains how China has emerged from its past of copycatting foreign goods and brands, and is now rapidly advancing its own innovation. Together with Auto Ethnographer host, John Stech, she discusses the so-called soft power of Chinese brands and the increase in their global export.
Grace explores the rise of the Labubu brand under PopMart, saying clearly that it is not a toy company but an intellectual property (IP) company. The nine-toothed creatures have taken over collectors' hearts around the world thanks to sightings of many celebrities sporting them on their backpacks and handbags.
Next, she shines light on the internationally popular vertical dramas. These short 5-6 minute videos are part of a 50-60 part series watched on the phone in portrait position, hence the "vertical drama" name. Developed during the pandemic period as a form of advertisement, they quickly developed into an entertainment medium of their own.
Lastly, we cover the "instant commerce war", a name given to Chinese hyper-advanced on-line shopping where convenience is the master. A consumer sees something, clicks, and thirty minutes later there is a knock on the door by the delivery person. This convenience does bring a danger of overspending, something that budget-wary Chinese consumers must keep in mind.
These are just three examples where China's innovation is leading the world and is driving demand beyond its borders. This thirty-minute episode scratches the surface of this development but promises to open eyes about the speed and direction of innovation.
You can read Grace Mou's weekly blog with further culture insights here https://www.grace-creativity.com/blog.
You can also follow Grace Mou on Substack at https://substack.com/@trendculturebrand
To learn more about The Auto Ethnographer, visit the homepage at https://www.auto-ethnographer.com [https://www.auto-ethnographer.com/]
You can also follow on Instagram or Facebook for a daily "Unusual Cars in Unusual Places" post. For Instagram [https://www.instagram.com/auto.ethnographer/] click here.
For Facebook [https://www.facebook.com/profile.php?id=61567929329364] click here.
The Auto Ethnographer with John Stech
The Auto Ethnographer is a journey into the world’s cultures as told through the lived experiences of people who have crossed borders, navigated unfamiliar norms, and built careers in places far from home. Hosted by global executive and cultural storyteller John Jörn Stech, the show blends personal narrative, cross‑cultural insight, and thoughtful conversation to illuminate how humans adapt, thrive, and sometimes stumble when cultures meet.
John brings a rare perspective: over thirty years working for Mercedes‑Benz, Chrysler Corp (now Stellantis), Volvo Cars, and VinFast, across five continents. His career has taken him from the United States to Germany, Egypt, Russia, Vietnam, and now Thailand -each move reshaping how he understands identity, communication, leadership, and belonging.
While the podcast’s origins were rooted in the global automotive world, its lens has widened. Today, The Auto Ethnographer explores culture first—with guests from business, the arts, education, mobility, technology, and beyond. Automotive voices will still appear, but now as part of a broader tapestry of international experience rather than the sole focus.
What You’ll Hear
- Conversations with expats, repats, and locals who bridge cultures in their work and daily lives
- Stories of adaptation, misunderstanding, humor, and growth
- Insights into how cultural norms shape communication, leadership, trust, and collaboration
- Reflections on identity, belonging, and the emotional realities of living abroad
- Occasional deep dives into the automotive world—through a cultural, not technical, lens
Why “Auto Ethnography”?
Drawing inspiration from the academic method of autoethnography, the show uses personal experience as a window into broader cultural truths. John and his guests explore how assumptions, traditions, values, and emotions shape human behavior, and how those forces play out in workplaces, communities, and cross‑border relationships.
Who This Podcast Is For
The Auto Ethnographer is for anyone fascinated by:
- Global cultures and how people navigate them
- International careers and cross‑cultural leadership
- The human side of globalization
- Stories that reveal how culture shapes success, conflict, and connection
Whether you’re a seasoned global professional, a newcomer preparing for your first international assignment, or simply someone who loves learning how people live and work around the world, this podcast offers insight, empathy, and a few laughs along the way.
About John
Throughout his career, John has worked with thousands of people from dozens of cultures, leading teams, launching brands, and building bridges across borders. His life has been a continuous experiment in cultural adaptation, one he now shares with listeners through candid storytelling and thoughtful dialogue.
The Auto Ethnographer brings those experiences to you: one culture, one conversation, one story at a time.