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The Auto Ethnographer with John Stech
John Stech
43 episodes
3 weeks ago
The Auto Ethnographer is a journey into the world’s cultures as told through the lived experiences of people who have crossed borders, navigated unfamiliar norms, and built careers in places far from home. Hosted by global executive and cultural storyteller John Jörn Stech, the show blends personal narrative, cross‑cultural insight, and thoughtful conversation to illuminate how humans adapt, thrive, and sometimes stumble when cultures meet. John brings a rare perspective: over thirty years working for Mercedes‑Benz, Chrysler Corp (now Stellantis), Volvo Cars, and VinFast, across five continents. His career has taken him from the United States to Germany, Egypt, Russia, Vietnam, and now Thailand -each move reshaping how he understands identity, communication, leadership, and belonging. While the podcast’s origins were rooted in the global automotive world, its lens has widened. Today, The Auto Ethnographer explores culture first—with guests from business, the arts, education, mobility, technology, and beyond. Automotive voices will still appear, but now as part of a broader tapestry of international experience rather than the sole focus. What You’ll Hear - Conversations with expats, repats, and locals who bridge cultures in their work and daily lives - Stories of adaptation, misunderstanding, humor, and growth - Insights into how cultural norms shape communication, leadership, trust, and collaboration - Reflections on identity, belonging, and the emotional realities of living abroad - Occasional deep dives into the automotive world—through a cultural, not technical, lens Why “Auto Ethnography”? Drawing inspiration from the academic method of autoethnography, the show uses personal experience as a window into broader cultural truths. John and his guests explore how assumptions, traditions, values, and emotions shape human behavior, and how those forces play out in workplaces, communities, and cross‑border relationships. Who This Podcast Is For The Auto Ethnographer is for anyone fascinated by: - Global cultures and how people navigate them - International careers and cross‑cultural leadership - The human side of globalization - Stories that reveal how culture shapes success, conflict, and connection Whether you’re a seasoned global professional, a newcomer preparing for your first international assignment, or simply someone who loves learning how people live and work around the world, this podcast offers insight, empathy, and a few laughs along the way. About John Throughout his career, John has worked with thousands of people from dozens of cultures, leading teams, launching brands, and building bridges across borders. His life has been a continuous experiment in cultural adaptation, one he now shares with listeners through candid storytelling and thoughtful dialogue. The Auto Ethnographer brings those experiences to you: one culture, one conversation, one story at a time.
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Management
Places & Travel,
Business,
Society & Culture,
Marketing,
Leisure,
Automotive
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The Auto Ethnographer is a journey into the world’s cultures as told through the lived experiences of people who have crossed borders, navigated unfamiliar norms, and built careers in places far from home. Hosted by global executive and cultural storyteller John Jörn Stech, the show blends personal narrative, cross‑cultural insight, and thoughtful conversation to illuminate how humans adapt, thrive, and sometimes stumble when cultures meet. John brings a rare perspective: over thirty years working for Mercedes‑Benz, Chrysler Corp (now Stellantis), Volvo Cars, and VinFast, across five continents. His career has taken him from the United States to Germany, Egypt, Russia, Vietnam, and now Thailand -each move reshaping how he understands identity, communication, leadership, and belonging. While the podcast’s origins were rooted in the global automotive world, its lens has widened. Today, The Auto Ethnographer explores culture first—with guests from business, the arts, education, mobility, technology, and beyond. Automotive voices will still appear, but now as part of a broader tapestry of international experience rather than the sole focus. What You’ll Hear - Conversations with expats, repats, and locals who bridge cultures in their work and daily lives - Stories of adaptation, misunderstanding, humor, and growth - Insights into how cultural norms shape communication, leadership, trust, and collaboration - Reflections on identity, belonging, and the emotional realities of living abroad - Occasional deep dives into the automotive world—through a cultural, not technical, lens Why “Auto Ethnography”? Drawing inspiration from the academic method of autoethnography, the show uses personal experience as a window into broader cultural truths. John and his guests explore how assumptions, traditions, values, and emotions shape human behavior, and how those forces play out in workplaces, communities, and cross‑border relationships. Who This Podcast Is For The Auto Ethnographer is for anyone fascinated by: - Global cultures and how people navigate them - International careers and cross‑cultural leadership - The human side of globalization - Stories that reveal how culture shapes success, conflict, and connection Whether you’re a seasoned global professional, a newcomer preparing for your first international assignment, or simply someone who loves learning how people live and work around the world, this podcast offers insight, empathy, and a few laughs along the way. About John Throughout his career, John has worked with thousands of people from dozens of cultures, leading teams, launching brands, and building bridges across borders. His life has been a continuous experiment in cultural adaptation, one he now shares with listeners through candid storytelling and thoughtful dialogue. The Auto Ethnographer brings those experiences to you: one culture, one conversation, one story at a time.
Show more...
Management
Places & Travel,
Business,
Society & Culture,
Marketing,
Leisure,
Automotive
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EP 39: What attracts Thai consumers to automotive brands
The Auto Ethnographer with John Stech
23 minutes
1 month ago
EP 39: What attracts Thai consumers to automotive brands
Do Thai citizens love cars? And what attracts them to different brands? Those are the questions that John Jörn Stech, host of The Auto Ethnographer, set out to answer at a large motorshow in Bangkok, Thailand. This week the 42nd Thailand International Motor Expo is bringing car fans and curious consumers from around the country to the IMPACT Challenger show hall. A wide range of brands hail from Europe, Japan, South Korea, the United States, and increasingly, from China. John speaks with representatives from eight different brands – European, Japanese, American, and Chinese – to understand what attracts their customers to their brands. These are Volvo, Toyota, Audi, BMW, Chery, Ford, Great Wall Motors, and Zeekr. Listeners may be surprised what the brands think the consumers find attractive. John speaks with Auteneo founder, Krzysztof Tokarz, about his company's foray into social listening. This involves using AI-driven tools that "listen" to thousands of social media conversations about the automotive industry and specific brands. Using this social listening technology, automakers can learn what consumers are saying about their products and address the concerns, either tactically or with strategic product changes. To learn more about Autoneo's capabilities, visit their website at https://www.auteneo.com [https://www.auteneo.com/]and be sure to follow them on LinkedIn at https://www.linkedin.com/company/auteneo. John also speaks about the increasing number of Chinese competitors in the market, with special focus on Changan's luxury Avatr brand, whose show stand is directly adjacent to Mercedes-Benz. Is this a threat to the vaunted German luxury brand? Auto shows are exciting, full of energy, and able to answer questions for inquisitive consumers. There is no doubt that Thailand's show is in its prime and set to grow each year with new brands entering the market. To learn more about The Auto Ethnographer, visit our website at https://www.auto-ethnographer.com [https://www.auto-ethnographer.com/]. You can also follow on social media: FB page: https://www.facebook.com/profile.php?id=61567929329364 IG page: https://www.instagram.com/auto.ethnographer/ LinkedIn: https://www.linkedin.com/company/the-auto-ethnographer
The Auto Ethnographer with John Stech
The Auto Ethnographer is a journey into the world’s cultures as told through the lived experiences of people who have crossed borders, navigated unfamiliar norms, and built careers in places far from home. Hosted by global executive and cultural storyteller John Jörn Stech, the show blends personal narrative, cross‑cultural insight, and thoughtful conversation to illuminate how humans adapt, thrive, and sometimes stumble when cultures meet. John brings a rare perspective: over thirty years working for Mercedes‑Benz, Chrysler Corp (now Stellantis), Volvo Cars, and VinFast, across five continents. His career has taken him from the United States to Germany, Egypt, Russia, Vietnam, and now Thailand -each move reshaping how he understands identity, communication, leadership, and belonging. While the podcast’s origins were rooted in the global automotive world, its lens has widened. Today, The Auto Ethnographer explores culture first—with guests from business, the arts, education, mobility, technology, and beyond. Automotive voices will still appear, but now as part of a broader tapestry of international experience rather than the sole focus. What You’ll Hear - Conversations with expats, repats, and locals who bridge cultures in their work and daily lives - Stories of adaptation, misunderstanding, humor, and growth - Insights into how cultural norms shape communication, leadership, trust, and collaboration - Reflections on identity, belonging, and the emotional realities of living abroad - Occasional deep dives into the automotive world—through a cultural, not technical, lens Why “Auto Ethnography”? Drawing inspiration from the academic method of autoethnography, the show uses personal experience as a window into broader cultural truths. John and his guests explore how assumptions, traditions, values, and emotions shape human behavior, and how those forces play out in workplaces, communities, and cross‑border relationships. Who This Podcast Is For The Auto Ethnographer is for anyone fascinated by: - Global cultures and how people navigate them - International careers and cross‑cultural leadership - The human side of globalization - Stories that reveal how culture shapes success, conflict, and connection Whether you’re a seasoned global professional, a newcomer preparing for your first international assignment, or simply someone who loves learning how people live and work around the world, this podcast offers insight, empathy, and a few laughs along the way. About John Throughout his career, John has worked with thousands of people from dozens of cultures, leading teams, launching brands, and building bridges across borders. His life has been a continuous experiment in cultural adaptation, one he now shares with listeners through candid storytelling and thoughtful dialogue. The Auto Ethnographer brings those experiences to you: one culture, one conversation, one story at a time.