This conversation, with BigOTires, explores the critical role of word-of-mouth marketing in business success, emphasizing that while traditional marketing methods are valuable, the most effective marketing comes from satisfied customers sharing their positive experiences. The discussion delves into building strong customer relationships, the importance of feedback for growth, strategies to enhance customer experience, and the role of social media in engaging with customers. Authenticity in br...
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This conversation, with BigOTires, explores the critical role of word-of-mouth marketing in business success, emphasizing that while traditional marketing methods are valuable, the most effective marketing comes from satisfied customers sharing their positive experiences. The discussion delves into building strong customer relationships, the importance of feedback for growth, strategies to enhance customer experience, and the role of social media in engaging with customers. Authenticity in br...
Tires, Data, and AI: Unlocking the Future of an Evolving Industry
The Auto Tech Show
42 minutes
8 months ago
Tires, Data, and AI: Unlocking the Future of an Evolving Industry
*This episode of the Auto Tech Show is sponsored by Zebra Technologies In this episode of the Auto Tech Show, host Marc Babin interviews David Shaw, CEO of Tire Industry Research, about the evolving tire industry and the role of data and AI in shaping its future. They discuss the complexities of tire manufacturing, the challenges of data management, and the generational shifts needed to embrace new technologies. David emphasizes the importance of speed in product development and the necessit...
The Auto Tech Show
This conversation, with BigOTires, explores the critical role of word-of-mouth marketing in business success, emphasizing that while traditional marketing methods are valuable, the most effective marketing comes from satisfied customers sharing their positive experiences. The discussion delves into building strong customer relationships, the importance of feedback for growth, strategies to enhance customer experience, and the role of social media in engaging with customers. Authenticity in br...
