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The B2B Marketing Gap Podcast
B2B Jade
54 episodes
6 days ago
Helping B2B marketing managers learn how to create a b2b marketing strategy without the overwhelm. I talk about simple and practical ways to build your marketing plan so that you can build confidence in yourself and your abilities, step up to mean sales colleagues and leaders and finally make your b2b breakthrough. The B2B marketing gap is the void, or in other words lack of strategy, between directors on the board and junior/ mid-level marketers. Join me for practical advice, a refreshing confidence boost and the odd entertaining anecdote.
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Marketing
Business
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All content for The B2B Marketing Gap Podcast is the property of B2B Jade and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Helping B2B marketing managers learn how to create a b2b marketing strategy without the overwhelm. I talk about simple and practical ways to build your marketing plan so that you can build confidence in yourself and your abilities, step up to mean sales colleagues and leaders and finally make your b2b breakthrough. The B2B marketing gap is the void, or in other words lack of strategy, between directors on the board and junior/ mid-level marketers. Join me for practical advice, a refreshing confidence boost and the odd entertaining anecdote.
Show more...
Marketing
Business
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53. Why Marketers Aren't Getting Results: The B2B Marketing Gap
The B2B Marketing Gap Podcast
31 minutes 5 seconds
1 month ago
53. Why Marketers Aren't Getting Results: The B2B Marketing Gap

Take the marketers scorecard assessment to see how strategic you really are > https://b2bjade.myflodesk.com/scorecard


Find out when the next intake for B2B Breakthrough Academy is > https://b2bjade.com/breakthrough-academy


This episode is for B2B marketers who want to simplify their strategy, get buy-in from leadership, and finally get results.

Many B2B marketers feel overwhelmed by high volumes of unstrategic tasks and struggle to get the results demanded of them.

The reason? They’re not starting with a solid strategy, and their businesses often don’t understand marketing properly. Most aren’t even sure where to begin with writing a successful marketing strategy.

In this episode, we’ll introduce the key steps to creating a simple marketing strategy that leads to real results - and one that almost guarantees leadership buy-in.

What you can expect to takeaway:

  • The key elements of a solid, no-fluff B2B marketing strategy that actually works
  • How to simplify your approach to avoid overwhelm and wasted time
  • Proven tips for getting leadership on board with your strategy from day one


I teach how to chose the best b2b strategies for your business in my marketing strategy course 👉 ⁠https://b2bjade.com/breakthrough-academy⁠


The B2B Marketing Gap Podcast
Helping B2B marketing managers learn how to create a b2b marketing strategy without the overwhelm. I talk about simple and practical ways to build your marketing plan so that you can build confidence in yourself and your abilities, step up to mean sales colleagues and leaders and finally make your b2b breakthrough. The B2B marketing gap is the void, or in other words lack of strategy, between directors on the board and junior/ mid-level marketers. Join me for practical advice, a refreshing confidence boost and the odd entertaining anecdote.