In this episode, we stepped away from B2B again and sat down with Elliot Cohen, an entrepreneur who knows that the best insights don’t always come from boardrooms — sometimes they come from the kitchen, the craft, and the quiet rituals that shape how we think. We dive into what smoked salmon can teach us about creativity, community, experimentation, and trusting the long game. Elliot shares the real, unpolished truths of building something from nothing, why great ideas need time to cure, and how founders can embrace both the heat and the slow burn.