In this episode of "The B2B Sales Playbook," we explore the critical topic of sales engagement platforms and whether they are worth the investment. Learn what sales engagement platforms are and how they can streamline communication and enhance sales team efficiency. We discuss the benefits of automation, tracking, and team collaboration, as well as potential downsides such as cost and implementation challenges. Tune in for success stories from sales professionals who have experienced increased productivity and sales insights through these tools. Whether you're considering a sales engagement platform or simply looking for ways to improve your sales process, this episode offers valuable insights and practical advice.