What's the difference between fraud and marketing? Paul Maskall and Chris Skinner weigh in

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The Banking Scene Director's Cut

The Banking Scene

22 episodes

2 days ago

We go behind the scenes with industry experts, sharing unfiltered conversations and exclusive insights from the frontlines of the banking industry to help YOU build the bank of tomorrow

Management

Business

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We go behind the scenes with industry experts, sharing unfiltered conversations and exclusive insights from the frontlines of the banking industry to help YOU build the bank of tomorrow

Management

Business

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What's the difference between fraud and marketing? Paul Maskall and Chris Skinner weigh in

The Banking Scene Director's Cut

31 minutes 26 seconds

1 month ago

What's the difference between fraud and marketing? Paul Maskall and Chris Skinner weigh in

When Paul Maskall, Strategic Fraud Prevention and Behavioural Lead at UK Finance, asked the audience what the difference between fraud and marketing is during his talk on “The Psychology of Online Fraud” at the recent Open Banking Expo in London, it sounded a bit provocative.

As Rik found out, the similarities are much more than most marketeers would like to admit!

Rik summarised the key insights from the session in this blog post here, which inspired Chris Skinner to publish his own take on the topic here.

Rik caught up with both of them in this two-part session to dig deeper into the topic.