How do you build a brand without feeding your ego, chasing vanity metrics, or disconnecting from Allah?
In this episode, Shareef breaks down the essence of Barakah-Centered Branding, a framework rooted in niyyah, sincerity, ihsan, and service.
Learn how branding becomes an act of worship, how to create with intention, and how to build something Allah accepts… not just something the algorithm promotes.
A grounding, heart-centered episode for Muslim creators, founders, and professionals navigating the digital world.
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Timeline:
0:00 - Introduction
0:57 - Who the episode is for
4:29 - The questions we will address
6:33 - Why todays episode is important
8:25 - Lessons from my personal struggles
13:15 - Build your brand with Ihsan
16:45 - The importance of a pure Niyyah
22:19 - Why your speaking skills affect your brand
23:59 - The danger we risk falling into
26:57 - Practical tips to building a brand with Barakah
33:04 - Shift you should implement NOW
36:23 - Closing remarks and final naseeha