Patients are now bearing an unsustainable share of healthcare costs, and providers who ignore the financial side of care are putting both outcomes and revenue at risk. In this episode, Seth Cohen, President at Cedar, discusses how the affordability crisis is being felt at the front lines, with patient out-of-pocket costs rising faster than overall medical spending, and the majority of Americans now in high-deductible plans that they often cannot afford. He explains why a small share of uninsured patients generates 35% of the dollars owed and how that financial stress undermines any claim of “healing” if it ends in ruined credit and anxiety. Seth introduces Cedar Cover as a proactive digital coverage safety net that goes beyond billing to connect patients to Medicaid, ACA plans, financial assistance, copay programs, and other benefits, already delivering a 97% success rate in Medicaid applications, pharmacy subsidies, and higher reimbursement on denied claims. Looking ahead, he predicts the crisis will worsen and argues that caring for patients means helping them access every resource. Tune in and discover how reframing billing as part of care can create mutually beneficial situations for patients and providers.