BBP 209 : From “No Sale” to £3,800: The Power of Storytelling

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The Beauty Business Podcast

Adam Chatterley

213 episodes

1 week ago

Adam Chatterley from BeautyBusinessSecrets.co brings his global spa, salon and wellness industry knowledge and expertise direct to your ears so you can start and grow your independent salon or beauty business as quickly and effectively as possible to match your goals and desires. Discover how you can get all the clients you want (and keep them coming back) so you no longer have to worry about quiet appointment books. Harness the amazing power of marketing using the internet and use your website and social media to drive your business beyond just getting more page likes. Learn how to master the art of retail sales without effort, set your prices to maximise revenue, reduce your costs, get the most from your team, create a salon business plan, work out your salon key performance indicators and much, much more all in one place. Adam uses his wealth of industry contacts to invite expert guests as often as possible to talk about a specific topic and bring you their incredible insight and knowledge. Normally you would need to travel to industry events and seminars, plus invest significant money to learn from this calibre of speaker, consultant or presenter, but here you’ll get is all straight to your pc or mobile device all for FREE.

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Marketing

Business,

Entrepreneurship

BBP 209 : From “No Sale” to £3,800: The Power of Storytelling

The Beauty Business Podcast

58 minutes 21 seconds

3 months ago

BBP 209 : From “No Sale” to £3,800: The Power of Storytelling

Get the No. 1 Newsletter for Beauty Business Owners for FREE https://beautybusinesssecrets.co/newsletter/

Are you posting, promoting, and doing all the “right” things — yet bookings are still flat? Or maybe clients love your treatments, but never buy the products you recommend? This episode will flip that script.

Brand strategist and sales expert Arif Isikgun joins Adam to reveal the real reason clients buy — and it’s not because of treatments or ingredients… it’s emotion.

You’ll discover:

* Why emotion, not education, drives sales.

* How to use emotion and storytelling to turn “meh” marketing into magnetic moments.

* A simple story framework for crafting stories that connect.

* The truth about customer service (and why it should be your secret sales weapon).

* Three quick wins to boost retail sales without feeling “salesy.”

Follow Arif on Instagram: @aibeautyconsultancy

⏱️ Timestamps:

[02:15] Why “people buy feelings” changes everything

[14:40] The department store customer that taught Arif the power of story

[27:10] How to structure a “hero’s journey” for your business

[42:30] The Customer service crisis — how touse it to stand out

[57:05] 3 quick wins to instantly improve client conversations

DM me on Instagram to let me know your biggest takeaway from this episode @adamchatterley

If you’re a solo skin specialise, aesthetician or PMU artist and not yet making £8k ($10k) per month – check this out https://www.beautybusinesspodcast.com/solo

Other Episode Titles for the Algo:

Stop Selling Treatments — Do THIS InsteadStorySelling Secrets to Skyrocket Salon SalesThe Real Reason Clients Buy (and It’s Not What You Think)How to Turn Browsers into Buyers with Emotional MarketingHow to become the StorySeller in your business

#BeautyBusinessPodcast #BeautyMarketing#StorySelling#SalonMarketingTips #BeautyBusinessGrowth #SellWithStories#EmotionalMarketing #BeautyIndustrySuccess #SpaBusinessTips #SalonOwnerLife #RetailExcellence #BeautyBusinessCoach #ClientConnection #BoostRetailSales #StorytellingForBusiness #BeautyBrandStrategy

#SalonSuccess #HeartLedBusiness #BeautyBizTips #ServiceBasedBusiness