In this episode of The Beauty Sessions, Sophie Blowfield sits down with Bryony Basse (Deery), founder of Pilates by Bryony, Dior Beauty wellness expert, host of Beyond the Mat podcast, and co-founder of Cloudcha matcha - who has built an incredible wellness empire after discovering Pilates during rehabilitation from a serious road accident.

Drawing from her insider perspective on breakthrough brand strategies, Sophie explores how Bryony has mastered community building in wellness - from her community events and matcha walks, to the intimate text group chat where she constantly learns from her audience, plus her strategic positioning at the intersection of wellness and beauty through her Dior partnership.

She unpacks the reality of scaling multiple platforms simultaneously, the surprising lessons from launching a CPG matcha brand versus a digital platform, and how pregnancy has shifted her beauty philosophy and routine.

Tune in to discover the strategic insights behind building authentic community in wellness and why Bryony's approach to merging movement, beauty, and lifestyle represents the future of holistic brand building.