How Neada Deters Created Lesse Skincare with Ritual Over Routine

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The Beauty Sessions

Sophie Blowfield

17 episodes

21 hours ago

Welcome to The Beauty Sessions - Beauty's new strategic authority. Insider conversations with the industry's most influential leaders, hosted by Sophie Blowfield, a world-class brand strategist and beauty consultant. From breakout founders to global executives, Sophie takes you behind the velvet rope for unfiltered conversations about building, scaling, and disrupting in today's beauty landscape. Discover the strategic decisions and hard-won insights that shaped the brands you love. The Beauty Sessions: Your insider access to beauty's most strategic minds.

Fashion & Beauty

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Fashion & Beauty

Arts

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How Neada Deters Created Lesse Skincare with Ritual Over Routine

The Beauty Sessions

48 minutes 40 seconds

3 weeks ago

How Neada Deters Created Lesse Skincare with Ritual Over Routine

In this episode of The Beauty Sessions, Sophie Blowfield sits down with Neada Deters, founder of LESSE - the simplified, elevated ritual of clinically advanced, active botanical skincare.

Born and raised in Sydney by the ocean, Neada moved to New York after studying art history and theory, where she worked as a beauty editor before founding LESSE seven years ago.

Neada reveals how her beauty editor background built an exhaustive archive of ingredient knowledge, why Australia ingrained a reverence for nature while New York demands uncompromising results, and how her philosophy of "ritual, not routine" transforms skincare from perfunctory to emotional.

Tune in to discover the strategic insights behind building a luxury skincare brand, why refusing investor pressure can actually elevate your brand, and how Neada's approach to distilling nature's most potent actives into clinically advanced solutions represents skincare's future.