Behavior Change Score with Roos van Duijnhoven
In this special episode of the Behavioral Design Podcast, host Samuel continues the mini-series featuring expert practitioners from the Nuance Behavior team. This week’s guest is Roos van Duijnhoven, a behavioral scientist with a deep passion for designing human-centered digital solutions that drive meaningful behavior change.
Samuel and Roos explore a wide range of topics, including the Behavior Change Score Framework, strategies for improving onboarding and retention in digital health products, and the importance of focusing on real-world behavior (‘big E’ engagement) versus in-app behavior (‘little e’ engagement). They also dive into insights from Nuance Behavior’s ‘Behavior Change Score Report,’ which evaluates fitness apps and provides actionable lessons for designing more effective digital interventions.
This episode offers a treasure trove of insights for anyone interested in applying behavioral science to digital product design and health interventions!
LINKS:
TIMESTAMPS
00:36 Meet Roos van Duijnhoven
01:06 Recap of Susan Murhpy episode
07:31 Insights from the Behavior Change Score Report
20:14 Big E vs. Little e Engagement: Real-World vs. In-App Behavior
26:31 Controversial Opinions: Electric Bicycles
29:32 Conclusion and Farewell
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The song used is Murgatroyd by David Pizarro