The Role of Misinformation and AI in the US Election with Gordon Pennycook
In this episode of the Behavioral Design Podcast, hosts Aline and Samuel explore the complex world of misinformation in the context of the U.S. elections with special guest Gordon Pennycook, a psychology professor at Cornell University.
The episode covers the effects of misinformation on democratic participation, and how behavioral science sheds light on reasoning errors that drive belief in falsehoods. Gordon shares insights from his groundbreaking research on misinformation, exploring how falsehoods gain traction and the role AI can play in both spreading and mitigating misinformation.
The conversation also tackles the evolution of misinformation, including the impact of social media and disinformation campaigns that blur the line between truth and fiction.
Tune in to hear why certain falsehoods spread faster than truths, the psychological appeal of conspiracy theories, and how humor can amplify the reach of misinformation in surprising ways.
LINKS:
Gordon Pennycook:
Further Reading on Misinformation:
TIMESTAMPS:
00:00 Introduction
03:14 Behavioral Science and Misinformation
05:28 Introducing Gordon Pennycook
10:02 The Evolution of Misinformation
12:46 AI’s Role in Misinformation
14:51 Impact of Misinformation on Elections
21:43 COVID-19 and Vaccine Misinformation
26:32 Technological Advancements in Misinformation
33:50 Conspiracy Theories
35:39 Misinformation and Social Media
42:35 The Role of Humor in Misinformation
48:08 Quickfire Round: To AI or Not to AI
--
Interesting in collaborating with Nuance? If you’d like to become one of our special projects, email us at hello@nuancebehavior.com or book a call directly on our website: nuancebehavior.com.
Support the podcast by joining Habit Weekly Pro 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more.
Every Monday our Habit Weekly newsletter shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business.
Get in touch via podcast@habitweekly.com
The song used is Murgatroyd by David Pizarro