Today’s podcast was a panel discussion about VR Digital Marketing Masterclass, recorded at the 4th Annual VR Summit at Amusement Expo International held in Las Vegas on June 30, 2021.

Learn how to increase sales through unique marketing tactics you can start immediately. Innovative operators and marketing consultants will share their go-to strategies to help you drive awareness, higher ticket sales, groups sales, and more.

The panel was moderated by Eric Schwartzman, digital marketing guru, and author of The Digital Pivot.

The panelists were:

Brad Marks, an innovative FEC operator from pole position Raceway, and marketing technology solution provider.

Eric Keosky-Smith, Chief Growth Officer of Hownd, and from across the pond in Belgium

Mark Lebouille, Chief Executive Officer at B&MI NV, home of SMS-Timing and BMI Leisure

Let’s dive in!

WHAT YOU’LL LEARN FROM THIS EPISODE:

• Getting to know our panelists, Brad Marks,  Eric Keosky-Smith, and Mark Lebouille as they share their experiences in getting found by customers building relationships, their go-to strategies for driving awareness, and their unique marketing tactics to bring an increasing sales
• How did Brad Marks use VR to get more people in the door at pole position Raceway? Learn about his  key defining moment, his fear in getting a race into pole position, and the strategies that led him to the success with VR
• Why Mark measures the incremental success of the additional activities and the activities on their own importance in generating segmented marketing to personalized marketing
• How did Eric maintain price integrity when selling through these third parties, and drive direct sales at the same time?
• How did Brad use OTAs (Online Travel Industry) to drive traffic at pole position Raceway
• What is Eric’s view of pre-sales as part of marketing strategy?
• Learn about the percentage sales of online selling for those new clients. What does that arc look like?
• What percentage gets attributed to pre-sales once they are in that game? How did they help them manage their sales during this pandemic?
• How do online sales end up in the systems?

Eric Schwartzman

Website: https://www.ericschwartzman.com/

LinkedIn: https://www.linkedin.com/in/schwartzman/

Mark Lebouille Linkedin: https://www.linkedin.com/in/marklebouille/?originalSubdomain=be

Eric Keosky- Smith Linkedin:https://www.linkedin.com/in/erickeoskysmith/

Brad Mark Linkedin: https://www.linkedin.com/in/brad-mark-a57b2010/

Receive insights directly in your inbox - Bob Cooney’s Blog: www.bobcooney.com/blog

Learn More about Location-based VR: www.bobcooney.com

Listen to PART 2 here: https://anchor.fm/dashboard/episode/e18ner5