Cracking the Code of Creative Effectiveness with McCann

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The Best Christmas Ads

Kantar

3 episodes

9 months ago

Kantar Chief Creative Effectiveness Elf, Lynne Deason, chats to brands about all things Christmas!

More than just ad testing. Expertise you can trust from the industry's most connected view of Christmas campaign effectiveness.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

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Kantar Chief Creative Effectiveness Elf, Lynne Deason, chats to brands about all things Christmas!

More than just ad testing. Expertise you can trust from the industry's most connected view of Christmas campaign effectiveness.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

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Cracking the Code of Creative Effectiveness with McCann

The Best Christmas Ads

35 minutes 30 seconds

1 year ago

Cracking the Code of Creative Effectiveness with McCann

Get into the festive spirit with Lynne Deason and McCann's Global Head of Effectiveness and Retail, Jamie Peate, as they unwrap the secrets behind building a shared effectiveness culture.

Plus, discover insights into how creativity and brand centricity are the key to effectiveness.

Hosted on Acast. See acast.com/privacy for more information.