Join hosts David Altena and Rob Bull as they delve into the subject of small and medium- business productivity in New Zealand. With a focus on driving operational excellence and business improvement, The Better SMB Podcast is your go-to resource for strategies, insights, and success stories from the front lines of the SMB sector.
Despite New Zealand’s historical challenges with productivity compared to our OECD peers, David and Rob are on a mission to turn the tide. Tune in to discover actionable
tips, expert interviews, and innovative ideas that will help your business thrive in today’s competitive landscape. Whether you’re a seasoned entrepreneur or just starting out, The Better SMB Podcast will equip you with the tools you need to enhance productivity and achieve your business goals.
Connect with us on LinkedIn: @DavidAltena and @RobBull
Join hosts David Altena and Rob Bull as they delve into the subject of small and medium- business productivity in New Zealand. With a focus on driving operational excellence and business improvement, The Better SMB Podcast is your go-to resource for strategies, insights, and success stories from the front lines of the SMB sector.
Despite New Zealand’s historical challenges with productivity compared to our OECD peers, David and Rob are on a mission to turn the tide. Tune in to discover actionable
tips, expert interviews, and innovative ideas that will help your business thrive in today’s competitive landscape. Whether you’re a seasoned entrepreneur or just starting out, The Better SMB Podcast will equip you with the tools you need to enhance productivity and achieve your business goals.
Connect with us on LinkedIn: @DavidAltena and @RobBull
In this episode of The Better SMB Podcast, we welcome Chris Parnell, Co-Founder and CEO of SetSeed, as both our guest and announce their official sponsorship of The Better SMB podcast. Chris shares his inspiring journey from Rotorua to building a global Customer Experience Platform that simplifies websites, CRMs, e-commerce, and email marketing for businesses worldwide.
We dive into why SetSeed chose to partner with The Better SMB, explore Chris’s entrepreneurial story, and uncover practical lessons for SMB leaders who want to lift performance and embrace bold moves.
Highlights
SetSeed + The Better SMB: Why this partnership matters and what success looks like.
From panic attacks to global impact: How Chris turned challenges into opportunities and built SetSeed from the ground up.
Customer Experience vs. CMS: What makes SetSeed different and why it matters for SMB productivity.
Actionable advice for SMB leaders: Mindset shifts, tech as an enabler, and the bold moves that drive growth.
Chris’s story is a powerful reminder that bold decisions shape better businesses. If you enjoyed this conversation, share it with another business leader who could use some inspiration, and subscribe so you don’t miss what’s next.
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The Better SMB Podcast is sponsored by SetSeed, the all-in-one platform that redefines what a website can be. Smart, secure and AI-tailored to reflect your brand. No plugins, no patchwork, no problems. Just world-class software and support in one subscription. Discover more at setseed.com
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Connect with Rob and David on LinkedIn
Learn more about NZ Lean Academy and the mission Rob is on to make NZ the best place in the world to do business
Download David's NBR-featured report "Boosting Productivity in New Zealand SMEs" by joining the mailing list on the Altena Solutions website and start your journey to a more productive business today