The role (and importance) of organizational culture seems to be well understood—in driving business performance, attracting and retaining the best talent, and as a force-field protecting against unethical decision-making and other forms of misconduct. But does all the talk live up to the hype, especially in anxious times? In this episode of The Better Way? podcast, Zach and Hui start a conversation about what we mean by “organizational culture”; the importance of knowing who you are and what you value; and why words, slogans, or marketing alone will never successfully shape culture. They also discuss the challenges organizations face during anxious times; and how an organization’s response can either reinforce—or undermine—it’s stated values.