Metrics Matters: Navigating Data for Effective Marketing 📈🍾

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The Beverage Business Hub Podcast

Chloe & Matthew

10 episodes

1 week ago

Join us as we explore the world of digital marketing tailored for small to medium-sized beverage brands. Whether you're in the wine, spirits, or drinks industry, this podcast is your go-to resource for navigating the digital landscape and growing your business in today's fast-paced world. By learning the latest strategies and tactics and learning from industry experts - get ready to cut the trial and error process and level up your brand in a digital era! Subscribe now to stay ahead, and let's get crushing!

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Metrics Matters: Navigating Data for Effective Marketing 📈🍾

The Beverage Business Hub Podcast

33 minutes 1 second

1 year ago

Metrics Matters: Navigating Data for Effective Marketing 📈🍾

Welcome to ⁠The Beverage Business Hub⁠-Cast! In today's episode, we're diving deep into the world of data-driven marketing with Kelsey Parkin, an expert in data analytics and business systems. She's here to unpack the power of data, where to get best started know what to track, how to track it and the kind of impact it can bring to your beverage business.

Background and Expertise:

Kelsey shares her journey into the world of data analytics and business systems, shedding light on what inspired her to specialize in assisting businesses with their data-driven strategies. Her expertise lies in deciphering complex data sets and crafting streamlined systems that fuel business growth.

Understanding Data's Role:

Discover the benefits of leveraging data in marketing, and understanding why brands should prioritise data-driven strategies in their day-to-day operations. Learn where small to medium beverage brands should start and the key areas to focus on for beginners. Kelsey also reveals the top software for gaining valuable insights.

Customised Data Dashboards:

Learn about the benefits of custom data dashboards for beverage businesses and the essential metrics to gauge the success of digital marketing efforts. Gain insights into how often these dashboards should be reviewed and essential tips for reporting.

Challenges and Solutions:

Kelsey discusses common areas where ecommerce brands fail in data tracking and analysis, highlighting significant blind spots that companies often overlook. Listen closely to avoid these pitfalls in your data strategy.

Where can our guests find you?

Connect with Kelsey Parkins for further insights and resources here:

🔗 Main website - https://kelseyrparkin.com/

🔗 Traffic tracking bundle (UTM tracking) - https://bit.ly/3GwCuFq

🔗 Tiktok - @kelseyrparkin

Ready to elevate your knowledge and execution in digital marketing?
Explore our ⁠Beverage Business Hub membership!⁠ Access exclusive tools and resources that drive traffic, revenue, sales, and more through online channels. Find what you need to thrive in the digital world, from courses to training, strategies, tactics, and plug-and-play templates. Learn more here: https://crushatsocial.ac-page.com/beverage-business-hub-join-us