Episode 57 of the Big5D Podcast again turns to the May 2025 BigFive Summit in Cape Town for a great conversation about tech and business in Africa. This conversation, recorded at Innovation City Cape Town on 6 May 2025, features a primer on how to choose a digital marketing agency partner led by Summit Co-host Amanda Louw-Bester (Pragmattica Consulting) and featuring Bianca Waterberg, the founder and CEO of the Cape Town digital agency Nspyre, which specializes in paid media and SEO. Really, it all comes down to clear and effective communication. As Bianca puts it during this conversation, "You want your agency to explain things to you clearly." The conversation also gets real about spotting red flags in a potential agency partner. And overpromising, for example, by guaranteeing immediate results that are nearly impossible to deliver, is high on the list of red flags to watch for. Our Sponsor This episode of the BIG5D Podcast is sponsored by Dialog (localdialog.com). “Answering your 'local' questions with unique data & insights”