If you’ve ever been told your idea was too risky, too emotional, or “would never work,” this episode of The Black Sheep Network is your reminder to trust your instincts.   I sat down with Andrew Bolton, founder of Tech Rescue, and Kareesha Carter, CEO of The Bougie Executive Agency, to break down how a so-called bad idea became a nearly $50M company built on human connection, not automation.   Andrew built Tech Rescue after watching his grandmother struggle to get basic tech help. Instead of bots, scripts, or outsourced call centers, he chose real people and real support. Even when everyone told him it would fail.   Kareesha came in to shape the brand’s voice and positioning, helping Tech Rescue scale quickly by prioritizing emotion, clarity, and trust over empty optimization tactics.   In this episode, we unpack: Why AI and over-optimization can actively damage trust How to scale without losing your values or your voice Why execution with integrity matters more than ideas What actually makes people trust a brand Why emotional connection drives sustainable growth   If you want a playbook to build something meaningful without selling out or stripping out the soul, press play.   Learn more about Tech Rescue at www.techrescue.io   And if you want marketing that delivers real ROI without manipulation, connect with Kareesha at www.kareeshacarter.com   🎙 The Black Sheep Network Where genius thrives because we stopped following the crowd.   #BlackSheepNetwork #TechRescue #StartupGrowth #HumanFirstTech #DisruptiveEntrepreneurs #RealConnectionsMatter #MarketingWithHeart #SeniorTechSupport #SalesWithSoul #AntiAIStartup #BlackSheepBusiness #FounderStories #FemaleFounders #SalesStrategy