A Deloitte study found that organizations with strong cross-functional collaboration are 60% more likely to exceed performance expectations. Yet many marketing teams still operate in silos, leading to missed opportunities, duplicate work, and inconsistent customer experiences.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Katherine LeBlanc, SVP of Marketing at 4Ever Young Anti-Aging Solutions.
Katherine is a dynamic marketing leader with over 20 years of experience in franchising across industries including food, experiential, and health & beauty brands. She shares how breaking down silos between IT, Operations, and Marketing can unlock innovation, drive growth, and create purpose-driven impact.
🎙️ Hosted by Michelle Brasfield
🎧 Produced by Martha Huerta
🧭 In this episode, we cover:
• Why silos persist and the hidden costs they create
• How shared purpose aligns marketing, operations, and technology
• Practical steps to foster collaboration and creativity across teams
• Real-world insights on driving growth through cross-functional unity
🎧 Whether you’re leading a startup, scaling a franchise, or running a corporate team, this conversation will help you reimagine collaboration as your ultimate marketing advantage.