According to Gartner, companies with strong marketing–sales alignment can see up to a 208% increase in marketing revenue contribution. Yet many organizations still treat marketing as a cost center instead of a strategic growth driver.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Jennifer Sullivan, Fractional Chief Growth Officer at Hollywood Dialect Coach. Jennifer brings nearly two decades of experience driving profitable growth and transformation across finance, SaaS, entertainment, media, and technology. Known for her rare combination of financial rigor, creative vision, and executive alignment, she shares how turning marketing into a true revenue engine requires the right balance of data, creativity, and strategy.
PST 🎙️ Hosted by Mike Liwski
🎧 Produced by Martha Huerta
🧭 In this episode, we cover:
• How to transform marketing from support function to growth driver
• Why revenue alignment begins with shared vision and metrics
• Practical strategies for integrating marketing, sales, and finance
• Real-world insights on leveraging AI and creativity to fuel business results
🎧 Whether you’re leading a startup, scaling a franchise, or guiding a corporate brand, this conversation will help you unlock the full growth potential of marketing.