Book Your Band Podcast - Episode 02: From Working at Best Buy to Selling Out Arenas - A Conversation with Jonathan Roberts
Episode Summary:
In this captivating episode of the Book Your Band Podcast, host Tony Neely speaks with Jonathan Roberts, the Vice President of Global Touring at Premier Productions (Nashville, TN). The discussion unfolds Jonathan's remarkable journey, evolving from a music enthusiast during his college days to a pivotal figure in the live music industry. Jonathan offers an in-depth look into the intricate world of concert promotion and underscores the vital role of fostering the growth of artists' careers. All with a humble and welcoming tone.
Throughout the episode, Tony and Jonathan touch on working with a variety of renowned artists and acts. These include the influential worship group Hillsong United, the soulful voice of Lauren Daigle, the dynamic duo For King and Country, the viral sensation Oliver Anthony, and even family favorites like Dude Perfect and Bluey.
This episode of the Book Your Band Podcast is more than just an interview; it's a comprehensive exploration of the music industry from the perspective of one of this generation’s key players. It's a must-listen for anyone aspiring to understand the dynamics of touring and concert promotion.
Key Highlights of the Episode:
Jonathan's Musical Pathway: The episode delves into Jonathan's early days, where his passion for music took root while playing in bands. An unexpected turn in his college baseball career led him to explore and ultimately carve a niche in the live music industry.
A Start in the Unlikeliest of Places: Jonathan's narrative includes an intriguing twist – a part-time job at Best Buy that serendipitously opened the doors to his first significant role in the music industry. This eventually paved the way for his ascent to the role of Vice President of Global Touring.
The Intricacies of Concert Promotion: Jonathan takes the listeners behind the scenes, discussing the nuances of booking and promoting shows. He talks about the complexities involved, from selecting the right venues and managing financials to ensuring a flawless concert experience for both artists and fans.
The Growth of Premier Productions: The conversation highlights Premier Productions' evolution. Initially focused on promoting contemporary Christian music, the company has broadened its horizons to include a diverse range of shows, encompassing family entertainment and mainstream music acts.
Guidance for Aspiring Artists: Jonathan shares invaluable advice for emerging talents in the music world. He stresses the significance of acquiring live performance experience and creating music that resonates deeply with audiences, a key to long-term success.
Where to Find Jonathan Roberts:
Online at Premier Productions: www.premierproductions.com
Social Media: Jonathan D. Roberts on Instagram and Facebook, and LinkedIn
Special Notes:
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Listen and Subscribe:
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