Episode 03: How to Organically Grow Your Band's Following on Social Media with Drew Small of Brddg Guest: Drew Small, Founder of Brddg (www.brddg.co) Host: Tony Neely (www.bookyourbandpodcast.com) Episode Overview: In this episode of The Book Your Band Podcast, host Tony Neely chats with Drew Small, the mind behind Brddg, in an enlightening conversation about innovative strategies for building a social media presence in the music industry. Drew shares Brddg's unique approach, emphasizing the power of being an active follower on social media platforms to cultivate a genuine and engaged following. Key highlights include an in-depth discussion of Brddg's successful strategies, such as the "70-20-10 Rule" for content creation, which balances music-related content, personal insights, and direct promotions. Drew also sheds light on setting realistic, measurable goals for artists, and underscores the importance of understanding the interplay between artistic integrity and commercial viability in today's digital landscape. The conversation provides valuable insights for aspiring musicians and industry professionals alike, offering actionable advice on how to navigate the complexities of social media marketing and audience engagement in the evolving world of music. Key Topics Discussed Brddg's Social Media Strategy: -The significance of being an active follower to build a following. -Engaging genuinely with other accounts and communities. Content Creation Principles: The '70-20-10 rule': -Balancing music content, personal engagement, and promotions. -Importance of authenticity and relatability in content. Goal Setting and Career Growth: -Importance of setting specific and measurable career goals. -Understanding the balance between artistic expression and commercial success. Navigating the Music Industry: -Adapting to the digital age and the role of streaming services. -Strategies for effective audience engagement and brand building. Drew Small's Contact Information: Instagram: @itsdrewsmall Website: www.brddg.co Thanks for checking out this episode! If you are enjoying the show, please hit that subscribe button, leave us a review, and share with your friends. You can listen to all of our episodes on Spotify or Apple Podcasts. You can also engage with The Book Your Band Podcast on Facebook, Instagram, and Threads. All of these links are available at www.bookyourbandpodcast.com