Struggling to sell tickets? Can't figure out how to get people other than your family and friends to come to your shows? Want to know how one of the busiest music venues in the country sells out night after night? If so, this episode is for you.
In this episode of The Book Your Band Podcast, host Tony Neely sits down with Chris Lopez, the Marketing Manager for White Oak Music Hall. They delve into the intricate world of live music marketing, discussing the nuances and strategies essential for musicians to transition from garage gigs to the big stage. Chris sheds light on the multifaceted role of a marketing manager, the importance of understanding your audience, and the art of crafting impactful marketing campaigns. With his hands-on experience at White Oak Music Hall, Chris provides listeners with a behind-the-scenes look at promoting shows, engaging with the local music scene, and maintaining a venue's indie ethos amidst industry giants like Live Nation and AEG. Key Topics Discussed Marketing Live Shows: -Chris Lopez’s role at White Oak Music Hall and his approach to marketing live music events. -Strategies for identifying and reaching out to target audiences effectively.
Venue Insights: -The unique aspects of White Oak Music Hall and its significance in the Houston music scene. -The experience of marketing shows for a venue with multiple stages and varying capacities.
Engaging Local Talent: -White Oak Music Hall’s commitment to supporting local musicians and integrating them into larger events. -The venue's initiatives to feature local artists through social media playlists and spotlights.
Marketing Deep Dive: -In-depth discussion of targeted social media advertising and the use of data to refine marketing efforts. -The balance of marketing responsibilities between the venue and artists.
Community and Industry Relationships: -The role of partnerships with local businesses and other entities in successful event promotion. -Chris's insights into navigating marketing challenges and finding creative solutions.
Concert Promotion Essentials Checklist: -Importance of controlling your narrative as an artist. -The impact of naming and presentation on marketing and audience perception. -Strategies for emerging artists playing smaller venues, with an emphasis on organic reach and engagement.
Chris Lopez’s Contact Information: Instagram: @whiteoakmh / @itsoundsbetterlive Website: www.whiteoakmusichall.com
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