The BookMachine Podcast: Conversations in Publishing
BookMachine
28 episodes
3 weeks ago
Why a career in books has prepared Amelia Fairney to tackle digital misinformation and champion workplace inclusion. In this episode, we follow the inspiring career journey of publishing veteran Amelia Fairney as she pivots to advocate for digital integrity at Shout Out UK. We dive deep into the urgent threat of misinformation and the alarming link between declining children's literacy and vulnerability to harmful online influences. Amelia also shares the insights she gained founding the Age ...
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Why a career in books has prepared Amelia Fairney to tackle digital misinformation and champion workplace inclusion. In this episode, we follow the inspiring career journey of publishing veteran Amelia Fairney as she pivots to advocate for digital integrity at Shout Out UK. We dive deep into the urgent threat of misinformation and the alarming link between declining children's literacy and vulnerability to harmful online influences. Amelia also shares the insights she gained founding the Age ...
Not just a stunt: The ingredients for great non-fiction marketing campaigns with Akua Boateng, Senior Marketing Manager, Bloomsbury
The BookMachine Podcast: Conversations in Publishing
37 minutes
1 year ago
Not just a stunt: The ingredients for great non-fiction marketing campaigns with Akua Boateng, Senior Marketing Manager, Bloomsbury
Remember those memorable campaigns for non-fiction books that took to the streets to gain maximum impact? Akua Boateng, Senior Marketing Manager for non-fiction at Bloomsbury, does. She has worked on a range of events, marketing stunts and other “out-of-home” promotions to make a splash, build awareness, entertain and capture the imagination and attention of audiences. We were thrilled to speak to her about her work crafting campaigns, her thoughts on what makes them successful,...
The BookMachine Podcast: Conversations in Publishing
Why a career in books has prepared Amelia Fairney to tackle digital misinformation and champion workplace inclusion. In this episode, we follow the inspiring career journey of publishing veteran Amelia Fairney as she pivots to advocate for digital integrity at Shout Out UK. We dive deep into the urgent threat of misinformation and the alarming link between declining children's literacy and vulnerability to harmful online influences. Amelia also shares the insights she gained founding the Age ...
