Join us at Affiliate Summit East in New York City and save 15% on your ticket by using the code BOOST15 at https://affiliatesummit.com The New York Post is one of the few major publishers growing in the middle of an algorithm meltdown, AI-driven search changes, declining social clicks, and the most unpredictable traffic landscape the industry has ever seen. In this episode of The Boost, host Greg Rollett from Grommet sits down with Jackie Goldstein, VP of Commerce at the New York Post, to...
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Join us at Affiliate Summit East in New York City and save 15% on your ticket by using the code BOOST15 at https://affiliatesummit.com The New York Post is one of the few major publishers growing in the middle of an algorithm meltdown, AI-driven search changes, declining social clicks, and the most unpredictable traffic landscape the industry has ever seen. In this episode of The Boost, host Greg Rollett from Grommet sits down with Jackie Goldstein, VP of Commerce at the New York Post, to...
The New Rules of Conversion: How Brands & Publishers Should Use Attribution, Offers & Influencers
The Boost with Greg Rollett
24 minutes
9 months ago
The New Rules of Conversion: How Brands & Publishers Should Use Attribution, Offers & Influencers
🎟 Get 15% off your ticket to Affiliate Summit East in NYC (Aug 4–5) with code BOOST15 → https://affiliatesummit.com Discounts still work, but only when they’re done right. In this episode of The Boost, Greg sits down with Harry Dixon, CEO & Co-Founder of Checkmate, to talk about the future of conversion, smarter discounting, and why first-party data is the single biggest opportunity for eCommerce brands in 2025 and beyond. Harry shares how Checkmate uses identity + intent data to power...
The Boost with Greg Rollett
Join us at Affiliate Summit East in New York City and save 15% on your ticket by using the code BOOST15 at https://affiliatesummit.com The New York Post is one of the few major publishers growing in the middle of an algorithm meltdown, AI-driven search changes, declining social clicks, and the most unpredictable traffic landscape the industry has ever seen. In this episode of The Boost, host Greg Rollett from Grommet sits down with Jackie Goldstein, VP of Commerce at the New York Post, to...
