Welcome to the 50th episode of The Boss Ladies Podcast!
In this week's episode, Manasi and Sualeha sit down with the co-founders of Ovom Care; Lynae Brayboy, Ovom’s Chief Medical Officer & IVF Researcher; Felicia Von Reden, Chief Executive Officer & Patient Care Expert; and Christina Hickman, Clinical Embryologist & IVF Consultant. Ovom Care is working to revolutionize reproductive care, starting in Europe, by bringing together world-class fertility specialists with the power of AI and cutting-edge research.
We open the episode by touching on each of the co-founders’ unique experiences in the space of reproductive care. Felicia touches on her background in conceptualizing, building, and scaling AI startups enabled her to combine modern in-person care with advanced AI-based technology. Christina dives deeper into her work designing and building over 13 IVF labs in the UK and globally, as well as her work serving as the Chief Scientific Officer for AI-based healthcare companies like Apricity and companies designing the future of IVF, like Fairtility and TMRW Life Sciences. Lynae Brayboy closes the first section of the episode by describing her work as the Chief Medical Officer at Clue—one of the most used period and fertility tracking apps with over 15 million users globally—and her role in developing Girl Talk, a smartphone application to teach sexual health education to adolescent girls.
In the second half of the episode, we dive deeper into the science and decision-making processes at Ovom Care, revolutionizing the way that we think about fertility care by using AI to optimize every step of the pipeline and close the divide between patients, providers, and clinics. The founders of Ovom describe the role of the “add on” model of the services offered by Ovom, which prioritizes transparent and success-based pricing due to the optimization software that Ovom has integrated that increases chances of patient success across the fertility pipeline—from identifying personalized medicines, dosages, and lab interventions to utilizing computer vision for egg selection—to ensure higher success rates and reduced treatment cycles. In addition, the founders of Ovom speak about the power of allowing patients to truly visualize their biology through data and Ovom’s Fertility Companion App, which allows patients to see dosage adjustments, trigger shot instructions, and even their own eggs with individual identification numbers. We wrap up the episode by discussing Ovom’s lab facility in London & its physical expansion to Lisbon, and how the design of the lab pushes the status quo of fertility spaces through it’s seamless integration of technology.
Ovom Care’s Website: https://www.ovomcare.com/
YouTube Video Interview: https://youtu.be/qbOjVAE4MlY?si=Xk6FoRO4tBt9nX59