Rory Sutherland, Vice Chairman of Ogilvy UK, and Elfried Samba, CEO and Co-Founder of Butterfly Effect and former Global Head of Social at Gymshark, explore the hidden blocks that slow teams down, from flawed strategies to missed cultural signals and outdated thinking.
Each episode breaks down a real challenge through the lens of behavioural science, digital strategy, and lived experience. Through conversations with industry pioneers and creative thinkers, they unpack why teams fail and reveal secrets for driving progress.
Joined by guests who’ve built, rebuilt, or reimagined entire industries, Rory and Elfried challenge assumptions, unpack failure, and explore what moves the needle.
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Rory Sutherland, Vice Chairman of Ogilvy UK, and Elfried Samba, CEO and Co-Founder of Butterfly Effect and former Global Head of Social at Gymshark, explore the hidden blocks that slow teams down, from flawed strategies to missed cultural signals and outdated thinking.
Each episode breaks down a real challenge through the lens of behavioural science, digital strategy, and lived experience. Through conversations with industry pioneers and creative thinkers, they unpack why teams fail and reveal secrets for driving progress.
Joined by guests who’ve built, rebuilt, or reimagined entire industries, Rory and Elfried challenge assumptions, unpack failure, and explore what moves the needle.
Powered by Sassy+ www.sassyplus.com
Hosted on Acast. See acast.com/privacy for more information.
Elfried and Rory tackle a defining challenge: convincing people that AI meeting software isn’t a spy in the room and that AI isn’t about replacing people. Fireflies.ai CEO Krish Ramineni reveals how his team built trust, scaled to 20 million users, and reached a $1B valuation. Along the way the trio explore privacy, the risks of over-automation, and whether dependence on AI erodes or strengthens genuine human connection.
Join Rory, Elfried, and Krish as they talk all things AI and trust.
Follow Rory:
Instagram: @rorysutherland_clips
Tiktok: @Rorysutherlandclips
X: @rorysutherland
Linkedin: in/rorysutherland/
Follow Elfried:
Instagram: elfriedsamba
Linkedin: in/elfriedsamba/
https://www.butterflyeffect.xyz/
Follow Krish
Instagram: @krishramineni/
Linkedin: in/krishramineni/
X: krishramineni
Fireflies.ai https://fireflies.ai/
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Linkedin: in/sassy plus/
TikTok: @sassyplus_
Hosted on Acast. See acast.com/privacy for more information.