Rory Sutherland, Vice Chairman of Ogilvy UK, and Elfried Samba, CEO and Co-Founder of Butterfly Effect and former Global Head of Social at Gymshark, explore the hidden blocks that slow teams down, from flawed strategies to missed cultural signals and outdated thinking.
Each episode breaks down a real challenge through the lens of behavioural science, digital strategy, and lived experience. Through conversations with industry pioneers and creative thinkers, they unpack why teams fail and reveal secrets for driving progress.
Joined by guests who’ve built, rebuilt, or reimagined entire industries, Rory and Elfried challenge assumptions, unpack failure, and explore what moves the needle.
Powered by Sassy+ www.sassyplus.com
Hosted on Acast. See acast.com/privacy for more information.
Rory Sutherland, Vice Chairman of Ogilvy UK, and Elfried Samba, CEO and Co-Founder of Butterfly Effect and former Global Head of Social at Gymshark, explore the hidden blocks that slow teams down, from flawed strategies to missed cultural signals and outdated thinking.
Each episode breaks down a real challenge through the lens of behavioural science, digital strategy, and lived experience. Through conversations with industry pioneers and creative thinkers, they unpack why teams fail and reveal secrets for driving progress.
Joined by guests who’ve built, rebuilt, or reimagined entire industries, Rory and Elfried challenge assumptions, unpack failure, and explore what moves the needle.
Powered by Sassy+ www.sassyplus.com
Hosted on Acast. See acast.com/privacy for more information.
Growth stalls when founders lose focus.Lottie Whyte, founder of MyoMaster, joins Rory Sutherland and Elfried Samba to unpack how simplifying the business, listening to real demand, and saying no to opportunity unlocked scale.From early trade-show insights and customer objections to near-failure and relentless focus, this conversation explores how clarity, not complexity, drives sustainable growth.
Follow Rory:Instagram: @rorysutherland_clipsTiktok: @RorysutherlandclipsX: @rorysutherlandLinkedin: in/rorysutherland/Follow Elfried:Instagram: elfriedsambaLinkedin: in/elfriedsamba/https://www.butterflyeffect.xyz/Follow Lottie:Instagram: @lottiewhyte/Linkedin: in/lottie-whytehttps://myomaster.com/A @Sassy+ original podcast series