In this episode of The Bottom Line, Erick Bauer sits down with Jeff Beach, President and CEO of Asthma Canada, for a candid conversation about the power of storytelling in the nonprofit world. With decades of experience in advocacy and public health, Jeff shares how authentic, mission-driven stories fuel connection, inspire donors, and mobilize change. From leading a lean, passionate team to embracing AI in communications, Jeff offers thoughtful insight on what it takes to build influence in the nonprofit sector—and why storytelling remains at the heart of meaningful impact. Whether you're in communications, nonprofit leadership, or just passionate about purpose-driven work, this episode is full of practical takeaways and honest reflections.