In this episode of The Bottom Line, Erick sits down with longtime friend and former agency colleague Alex Thomas, now Head of Communications at Canopy Growth. Alex shares what it takes to lead communications at the executive level—shifting from agency execution to shaping enterprise strategy—and the importance of setting boundaries in an always-on profession. He also talks about leading with empathy, protecting your time, and remembering that behind every project and crisis are real people navigating real lives. This conversation offers practical lessons on career longevity, personal balance, and leading with humanity.