In this episode of The Bottom Line, Erick sits down with Kelly Grover, President & CEO of Cystic Fibrosis Canada, to explore the vital role of communications in the nonprofit sector. With over two decades of experience leading organizations like Ovarian Cancer Canada and Cancer Care Ontario, Kelly shares her insights on what drives her passion for advocacy, stakeholder engagement, and impact-driven storytelling. Throughout the conversation, Kelly discusses her career trajectory and what led her to the nonprofit sector, emphasizing the importance of storytelling in mobilizing support and fostering community engagement. She highlights how communications and public relations shape the success of nonprofit organizations and explains the delicate balance between authenticity and fundraising when sharing patient stories. The discussion also touches on the challenges nonprofits face in today’s landscape, including economic uncertainty and the evolving digital space. This episode provides a behind-the-scenes look at nonprofit leadership, crisis communications, and the power of authentic engagement. Whether you’re interested in philanthropy, public relations, or leadership, this is an episode you won’t want to miss.