In this episode, Erick sits down with Jennifer Nebesky, President & CEO of Liver Canada, to discuss her transition from senior leadership roles in public relations to the nonprofit sector. With experience as SVP at Maverick PR, Mansfield, and Thornley Fallis, as well as CMO and Interim CEO of Cystic Fibrosis Canada, Jennifer shares her insights on strategic communications, nonprofit leadership, and brand transformation. We dive into the evolving role of communications, the power of storytelling in fundraising and stakeholder engagement, and the challenges of leading major rebrands. Jennifer also offers career advice for professionals considering a shift into purpose-driven work. Tune in for an insightful conversation on leadership, impact, and the role of communications in driving meaningful change.