In this episode of The Bottom Line, Erick sits down with Sonia Prashar, President of SPPR Inc., to explore the ever-evolving world of public relations. With over 25 years of experience in communications, digital marketing, and PR, Sonia brings a wealth of knowledge and practical insights into what it takes to succeed in this fast-paced industry. Throughout the conversation, Sonia shares her perspective on the realities of working in PR, highlighting both the opportunities and challenges professionals face today. She underscores the critical role of networking in career growth, stressing that relationships within the industry can open doors to new opportunities and help professionals establish their credibility. Beyond industry insights, Sonia also offers career advice for aspiring PR professionals, encouraging them to align their work with their personal passions and values. She discusses the importance of mentorship and learning from others, reminding young professionals that seeking guidance and asking for help can make all the difference in navigating a successful career. This episode is packed with valuable takeaways for both seasoned professionals and those just starting out in PR. Tune in to hear Sonia’s expert insights, real-world experiences, and practical strategies for thriving in an ever-changing industry.