In this episode of The Bottom Line, Erick sits down with Linda Andross, Managing Partner at APEX and ruckus Digital, to explore her inspiring journey through the Canadian communications industry. From being one of APEX’s first employees to eventually taking over the agency and leading it through decades of growth, Linda shares valuable insights on what it takes to succeed—and lead—with purpose. The discuss how agency culture and mentorship shaped Linda’s leadership philosophy, the evolution of communications over the last two decades, and the importance of adaptability, curiosity, and lifelong learning in public relations. Linda also shares why networking and genuine human connection still matter more than ever, and offers candid, actionable advice for new graduates and emerging professionals looking to break into the industry. Whether you're just starting out or leading a team, this conversation is packed with career lessons, honest reflections, and practical guidance from one of Canada’s top communicators.