In this episode of The Bottom Line, host Erick Bauer is joined by Andrea Chrysanthou, President of the Canadian Public Relations Society (CPRS) Toronto and founder of Amplify, for an honest and wide-ranging conversation about what it means to lead, adapt, and advocate in the modern PR landscape. Andrea brings a deeply personal and professional perspective to the table. She reflects on her early life arriving in Canada as a refugee, her start in broadcast journalism, and her transition into the world of communications. Now at the helm of her own agency and leading CPRS Toronto, Andrea is a strong voice for the industry—especially at a time when public relations is facing disruption from within and beyond. This episode explores the changing face of PR, the shuttering of post-secondary programs, the need to reframe communications as a behavioral science, and the responsibility we all share to elevate and protect the profession. Andrea also offers thoughtful advice for emerging practitioners and hiring leaders alike, encouraging a renewed sense of pride and purpose in the work we do as communicators. Whether you’re a student, an agency leader, or simply someone who believes in the power of storytelling, this conversation will leave you with practical insights, honest reflections, and a renewed belief in the future of the profession. Subscribe to The Bottom Line for more conversations on leadership, strategy, and the real stories behind the work we do in communications and public relations.