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The Brand Blueprint
Founder and Co Host Dana Ammons, Value Growth Partners LLC
54 episodes
1 week ago
”The Brand Blueprint Podcast” is a dynamic video podcast that guides aspiring entrepreneurs through the process of creating and launching their own consumer product goods (CPG) brands. Led by hosts Dana and Cataanda, each episode follows the step-by-step journey of building a new brand, from market research to product development and branding strategies. Featuring insightful interviews with industry leaders, unbiased product reviews, and updates on the latest industry news, the podcast offers valuable guidance and inspiration for listeners looking to enter the competitive CPG market.
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Entrepreneurship
Business
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All content for The Brand Blueprint is the property of Founder and Co Host Dana Ammons, Value Growth Partners LLC and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
”The Brand Blueprint Podcast” is a dynamic video podcast that guides aspiring entrepreneurs through the process of creating and launching their own consumer product goods (CPG) brands. Led by hosts Dana and Cataanda, each episode follows the step-by-step journey of building a new brand, from market research to product development and branding strategies. Featuring insightful interviews with industry leaders, unbiased product reviews, and updates on the latest industry news, the podcast offers valuable guidance and inspiration for listeners looking to enter the competitive CPG market.
Show more...
Entrepreneurship
Business
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The Brand Blueprint × CIC Series – Inside CIC’s Global Founder Engine: Kat Lazell & Sam Garcia
The Brand Blueprint
53 minutes 44 seconds
5 months ago
The Brand Blueprint × CIC Series – Inside CIC’s Global Founder Engine: Kat Lazell & Sam Garcia

Welcome to our Brand Blueprint × CIC Special Series—today’s episode goes behind the scenes with CIC’s program managers, Kat Lazell & Sam Garcia. Learn how they power a global “passport” network, champion equity education, curate diverse cohorts, and sequence funding to lift founders worldwide.

Timestamps:

00:00 – Intro: The Brand Blueprint × CIC Special Series kicks off

00:45 – CIC’s Global Footprint: Why one card unlocks every campus

02:15 – Cohort Diversity: Mixing sectors for breakthrough innovation

04:00 – Facing Political Scrutiny: Articulating CIC’s mission and impact

05:30 – Equity Reimagined: Teaching founders to wield capital wisely

07:25 – Funding Pathways: Banks → Angels → Revenue Finance → Grants → PitchContests

09:15 – Rising Tide Philosophy: Community practices that amplify success

11:00 – Closing Reflections: Keys to applying CIC’s model to your venture

Connect with CIC:

🌐 cic.com | 🔗 linkedin.com/company/cic | 📸 @cic_innovation


The Brand Blueprint
”The Brand Blueprint Podcast” is a dynamic video podcast that guides aspiring entrepreneurs through the process of creating and launching their own consumer product goods (CPG) brands. Led by hosts Dana and Cataanda, each episode follows the step-by-step journey of building a new brand, from market research to product development and branding strategies. Featuring insightful interviews with industry leaders, unbiased product reviews, and updates on the latest industry news, the podcast offers valuable guidance and inspiration for listeners looking to enter the competitive CPG market.