In this episode, I am sharing something deeply personal and easily the most life changing experience of my entire life. Two weeks ago, my wife and I welcomed our baby girl, Sienna Rose, into the world. It has been emotional, overwhelming, and completely magical, and it happened right in the middle of the busiest season of the year for me, my clients, and my agency. This is not just a new dad update. It is a perspective shift for operators, founders, brand owners, tech partners, and agency leaders everywhere. Because nothing prepares you for how becoming responsible for another human being instantly changes your relationship with time, priorities, and ambition. In this episode I talk through what the final weeks before the birth looked like, what those first forty eight hours in the hospital taught me, and the truth about how much time you truly waste before you have children. I share what cluster feeding looks like during Q4 and how running an agency through it has forced me to operate with a level of focus I did not know I had. Most importantly, I explain how fatherhood has already become the greatest motivator of my life. It is pushing me to level up in business, in my health, in my relationships, and in how I operate each day. There is a different kind of purpose that comes from knowing you are now providing for a little human who depends on you. I recorded this on a quiet Sunday evening while Sienna slept because when your available time becomes limited, your intensity and clarity increase in ways you do not fully understand until it happens. If you are a founder or operator who does not have kids yet, this episode may give you a perspective you did not know you needed. If you already have kids, you will probably relate to every word. This is the most meaningful episode I have ever filmed, and I hope you enjoy it.