Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens.
The Brand Forum is proud to be sponsored by Comscore, the global leader in measuring and understanding consumer behaviors. Comscore is bringing their collective of Data Divas to the pod, where they will be ‘Dishing’ out unique insights and real-world snackable tips. To learn more about Comscore and the Data Divas – or even apply to be one yourself - check out https://comscore.com/datadivas
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Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens.
The Brand Forum is proud to be sponsored by Comscore, the global leader in measuring and understanding consumer behaviors. Comscore is bringing their collective of Data Divas to the pod, where they will be ‘Dishing’ out unique insights and real-world snackable tips. To learn more about Comscore and the Data Divas – or even apply to be one yourself - check out https://comscore.com/datadivas
The Art of Commerce: How Ajinkya “Jinx” Joglekar Transformed Sling With Brand + Performance Marketing
The Brand Forum
22 minutes
1 month ago
The Art of Commerce: How Ajinkya “Jinx” Joglekar Transformed Sling With Brand + Performance Marketing
In this episode of the Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) are joined by Ajinkya "Jinx" Joglekar, a seasoned marketer with experience at Sling, Dish, and Comcast. This conversation explores the intersection of brand marketing and performance, emphasizing the importance of understanding customer needs and the balance between creative and performance-driven strategies. Jinx shares insights on successful brand positioning, the significance of humor in campaigns, and the necessity of both creative and analytical approaches in marketing. The discussion also highlights brands that excel in their marketing efforts, particularly Airbnb, and concludes with Jinx's unique perspective on the art and science of marketing.
Takeaways
There is no difference between brand and performance marketing.
Listening to customers is crucial for brand positioning.
Humor can be an effective element in brand campaigns.
Successful marketing requires a balance of creative and analytical strategies.
Understanding customer needs leads to better brand messaging.
Brands should evolve their messaging to resonate emotionally with consumers.
Effective marketing campaigns can lead to significant subscriber growth.
A strong team is vital in executing marketing strategies.
Great advertising combines creative, media, and sales experience.
Marketing is a blend of science and improvisation.
Chapters
00:00 Introduction to the Brand Forum
01:10 Understanding Brand Marketing and Performance
03:14 The Importance of Customer Insights
06:04 Key Campaigns and Brand Positioning
09:27 The Marketing Hill to Die On
11:23 Brands That Inspire: A Look at Airbnb
17:19 The Intersection of Physics, Music, and Marketing
The Brand Forum
Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens.
The Brand Forum is proud to be sponsored by Comscore, the global leader in measuring and understanding consumer behaviors. Comscore is bringing their collective of Data Divas to the pod, where they will be ‘Dishing’ out unique insights and real-world snackable tips. To learn more about Comscore and the Data Divas – or even apply to be one yourself - check out https://comscore.com/datadivas
