Branding and marketing is not about flash.  It's about influencing people to change their behaviours.  Many brands need help to understand their audience and connect with them heart-to-heart.  Helen Baker is an introverted marketing strategist, who uses her uniqueness to listen deeply to her clients and connect their message to the hearts of their audience.  She has successfully created a creative campaign that has changed women's view about cervical screening and influenced them to get tested for their own health.  She will talk to us about empathy-led marketing and using craftivism to connect emotionally and create real change.  For more info about Helen, visit www.helenbaker.com