Welcome to The Bridge, the only daily show covering the diaspora of the Indian subcontinent, airing nationally across North America on Rukus Avenue Radio/iHeart Radio. I'm your host, Sammy Chand, and I'm thrilled to share my passion for South Asian music and culture with you.
A Pioneer in the Industry—
With almost three decades of experience, I've been at the forefront of the South Asian cultural movement in North America. As the Founder and CEO of Rukus Avenue, I've built a company that's committed to telling the story of the South Asian experience through music, podcasts, and radio.
A Legacy of Excellence—
My work has been recognized with a Lifetime Achievement Award, and I've had the privilege of collaborating with some of the biggest names in the industry. From producing music for over 75 film and television shows to hosting TV shows for Viacom, I've made it my mission to promote South Asian talent and culture.
The Bridge: Your Connection to South Asian Music and Culture—
On The Bridge, I'll be sharing my expertise and passion for South Asian music, as well as interviewing some of the biggest names in the industry. From Bollywood and Hindi pop to Punjabi and Haryanvi music, we'll be exploring the diverse sounds and styles of the Indian subcontinent.
Join the Conversation—
Tune in to The Bridge every day to stay connected to the latest developments in South Asian music and culture. Join the conversation on social media, and get ready to experience the best of South Asian entertainment.
I'm excited to share this journey with you, and I look forward to connecting with you on The Bridge!
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Meet Sammy Chand, Your Host on The Bridge—
Welcome to The Bridge, the only daily show covering the diaspora of the Indian subcontinent, airing nationally across North America on Rukus Avenue Radio/iHeart Radio. I'm your host, Sammy Chand, and I'm thrilled to share my passion for South Asian music and culture with you.
A Pioneer in the Industry—
With almost three decades of experience, I've been at the forefront of the South Asian cultural movement in North America. As the Founder and CEO of Rukus Avenue, I've built a company that's committed to telling the story of the South Asian experience through music, podcasts, and radio.
A Legacy of Excellence—
My work has been recognized with a Lifetime Achievement Award, and I've had the privilege of collaborating with some of the biggest names in the industry. From producing music for over 75 film and television shows to hosting TV shows for Viacom, I've made it my mission to promote South Asian talent and culture.
The Bridge: Your Connection to South Asian Music and Culture—
On The Bridge, I'll be sharing my expertise and passion for South Asian music, as well as interviewing some of the biggest names in the industry. From Bollywood and Hindi pop to Punjabi and Haryanvi music, we'll be exploring the diverse sounds and styles of the Indian subcontinent.
Join the Conversation—
Tune in to The Bridge every day to stay connected to the latest developments in South Asian music and culture. Join the conversation on social media, and get ready to experience the best of South Asian entertainment.
I'm excited to share this journey with you, and I look forward to connecting with you on The Bridge!
The Bridge is brought to you by KSwiss and by Carvaan by Saregama. Episode 426
Sammy’s Wednesday episode is power packed with friends from Rukus Avenue Radio. He’s got the best playlist on the planet with songs from Simran Choudhary, Diljit, Jai Dhir, Seedhe Maut, and more. He’s joined by the Rukus Avenue Radio Allstars - Doyeeta, Dr Roy, and Karan. Doyeeta presents an artist spotlight, Karan Tells us that China’s export surge to Southeast Asia is impacting South Asian manufacturers, while record heat and drought are crippling crops and pushing food prices up in the region. These challenges highlight the interconnectedness of economic and environmental issues in South Asia. Dr Roy informs us that Stranger Things stars expressed their love for Indian food and fans, hoping to visit India soon. The show’s marketing team has launched a campaign across Indian cities. Aman and Suhas talk about the hit songs from 25 years ago as they join Sammy. E the First joins Sammy as they talk about the Diddy documentary that just came out Kapow’s Ritik and Saira join Sammy to talk about Tattoos, and their upcoming show on Friday. Sammy hints at the possibility of a Diljit tour in North America next year.
11:36 Dr Roy 17:11 Prabhleen 32:22 Aman and Suhas 39:00 E the First 45:18 Kapow - Saira/Ritik 52:00 Karan 56:55 Doyeeta
The Bridge - Sammy Chand
Meet Sammy Chand, Your Host on The Bridge—
Welcome to The Bridge, the only daily show covering the diaspora of the Indian subcontinent, airing nationally across North America on Rukus Avenue Radio/iHeart Radio. I'm your host, Sammy Chand, and I'm thrilled to share my passion for South Asian music and culture with you.
A Pioneer in the Industry—
With almost three decades of experience, I've been at the forefront of the South Asian cultural movement in North America. As the Founder and CEO of Rukus Avenue, I've built a company that's committed to telling the story of the South Asian experience through music, podcasts, and radio.
A Legacy of Excellence—
My work has been recognized with a Lifetime Achievement Award, and I've had the privilege of collaborating with some of the biggest names in the industry. From producing music for over 75 film and television shows to hosting TV shows for Viacom, I've made it my mission to promote South Asian talent and culture.
The Bridge: Your Connection to South Asian Music and Culture—
On The Bridge, I'll be sharing my expertise and passion for South Asian music, as well as interviewing some of the biggest names in the industry. From Bollywood and Hindi pop to Punjabi and Haryanvi music, we'll be exploring the diverse sounds and styles of the Indian subcontinent.
Join the Conversation—
Tune in to The Bridge every day to stay connected to the latest developments in South Asian music and culture. Join the conversation on social media, and get ready to experience the best of South Asian entertainment.
I'm excited to share this journey with you, and I look forward to connecting with you on The Bridge!
