In this week’s Power Hour, I’m joined by brand strategist and founder of Beechwood Farm Brand Consulting, Abby Feinberg, for a value-packed 30 minutes you won’t want to miss. 🙌
Abby has spent over a decade shaping experiences for powerhouse brands like Nike and Illumina and now she’s bringing that big-brand clarity to small and mid-sized businesses. 🥳
We dive deep into:
Why clarity beats being “the best”
The difference between brand strategy and brand activation
How to define what makes you unmistakably you
What to do when your business evolves but your brand doesn’t
How to use your internal brand as your business’s bouncer 🪩
Plus, Abby shares one of the best metaphors I’ve ever heard for personal branding!
🕒 As always, take the next 30 minutes after the episode to reflect and work on your brand using Abby’s actionable prompts!
💻 Connect with Abby here:
Website: beechwoodfarmconsulting.com
Instagram: @beechwoodbrandco
Want a free marketing strategy session with me? Grab one here: https://calendly.com/nbmarketing/strategysesh