In this episode of Built Not Born, David “Kitch” Kitchen sits down with award-winning author, TEDx speaker, and repeat software founder Tisa Richards to explore what it really means to build resilience as a leader. Together, they break down how values create clarity, why self-advocacy is a leadership skill, and how to train resilience like a muscle before adversity hits. Key Topics: Rethinking resilience: from reactive to intentional The 3Rs Framework: Reflect, Repeat, Replace Anchoring decisions in vision, mission, and values Post-traumatic growth and capacity building Self-advocacy, confidence, and communication Operationalizing culture and leadership behaviors Practical KPIs for leadership development Timestamps: 00:00 – Introduction & “What built you?” question 05:45 – Shutting down her company and redefining resilience 10:32 – Post-traumatic growth vs. post-traumatic stress 16:18 – The 3Rs Framework: Reflect, Repeat, Replace 24:41 – Values → Behaviors → Systems 35:09 – How to measure resilience in teams 47:50 – Self-advocacy, confidence, and “I’m known for…” framework 58:12 – What-So-What-Now-What: turning clarity into action 1:05:10 – Lightning round & closing thoughts Connect with Tisa: Website: www.tissarichards.com LinkedIn: linkedin.com/in/tisarichards Instagram / YouTube: @tisarichards